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Lake Time is a state of mind. You can make it Lake Time no matter where you are or what you're doing. It's like being on vacation... that chill "who cares what time it is - go with the flow" kind of vibe. You never have to look at a clock... you do what you want when you want. Drink when you're thirsty, eat when you're hungry, sleep when you're tired (no alarm clock required). It's living in the moment and taking it all in. Whether you're in the city or at the cottage... no matter where you are, make it Lake Time.